As you know, our main objective at Hiller’s is to provide the best quality, selection, and customer service in the grocery industry. We pride ourselves in listening carefully to our customers and providing them with the shopping experience they deserve.
Recently, I received an unsolicited email from a happy Hiller’s customer describing her shopping experiences. With her permission, I am publishing her email below. Thank you, Vicki.
There is no joy to be found in shopping for groceries. It needs to be done regularly (or not so regularly) much like dusting, vacuuming, laundry, dishes, and all the other mundane chores necessary to keep a household in running order.
I first began grocery shopping while I was still a child in the early 1970’s. I did so to help my mother who, at the time, was suffering from an inner-ear condition that left her with constant vertigo. She’d send me to our neighborhood nationally known grocery store armed with a list that included cereal, milk, bread, potatoes, peanut butter, jelly, lunchmeat, cheese and head of lettuce. It was simple. There were two or three brands from which to choose and I knew which our family preferred and which ones gave the most value for the money.
Meat was never on the list because we bought our meat at a real, full-service butcher shop. The pink light bulbs over the meat counter in the chain grocery store along with the greenish sheen of the meat didn’t engender a lot of confidence in the quality. It was the same every week. Nothing changed and the choices remained constant from week to week and month to month.
Later, after I got married and had a family, I shopped at a different location of the same grocery chain for much the same. We needed cereal, milk, bread, potatoes, peanut butter, jelly, lunchmeat, cheese, a head of lettuce and, for a while, baby food. It was simple. There were two or three brands from which to choose and I knew which ones I preferred to serve my family.
Meat was still purchased at a real, full-service butcher shop that did not sport pink light bulbs over the meat to make it appear fresh. The butcher shop even carried little extras, like Italian torrone candies, that were my treat to myself for the extra effort required to purchase quality food for my family.
Years passed. Dietary trends and fads came and went. The 70’s, 80’s and 90’s saw, in succession, all-carbohydrate diets, no-fat diets , no-carbohydrate diets, no-protein diets and all-protein diets as the current weight loss or improved health liturgy. Grocery stores needed to keep up. Many did not. My childhood grocery store continued throughout to keep the same few choices and became a museum of food trends from the 50’s.
Vox Populi changed, and more and more of us have come to understand the value of excellence and superior quality in the food we eat and feed our families.
Speaking as a customer we still need the basics: cereal, milk, bread, potatoes, peanut butter, jelly, lunchmeat, cheese, produce, but now we want more choices and far greater diversity because food equals health and even happiness.
We want whole grain or gluten free or 8-grain bread in addition to plain white bread. We want lemon curd, lime curd, spoon fruits, sugar free marmalades, European fruit spreads and compotes in addition to the good old basic grape jelly.
Hiller’s has them all…….
Celebrity chefs are more popular than ever, and there is an entire television network dedicated to food. When a Nigella Lawson recipe calls for Demerara sugar, Halloumi cheese, English treacle or mustard powder; where can we find such items?
Hiller’s has them……..
When Giada DiLaurentis cooks with real parmiggiano reggiano, asiago and/or provolone cheeses on Everyday Italian, and I want them for my table.
Hiller’s has them……
When Rachael Ray uses Bibb lettuce, Romaine lettuce, leaf lettuce, arugula, baby spinach, or an assortment of many different lettuces for a salad in one of her 30-Minute Meals and that’s my choice for today’s salad.
Hiller’s has them all too, along with all the other vegetables, nuts, seeds and dressings that make that salad something special……
Hiller’s does have all the basics. Hiller’s has the specialty items. Hiller’s has Japanese, Chinese, Korean, Russian, British, Middle-Eastern, Near-Eastern, Pacific Rim, Spanish, Mongolian and especially American products and delicacies. Hiller’s has hand-selected and trimmed fresh meat, exquisitely fresh seafood and the absolutely best produce anywhere.
What Hiller’s doesn’t have are pink light bulbs over the meat.
That’s why I am a devoted Hiller’s customer……
Commerce Township, MI