I have been asked innumerable times why Hiller’s doesn’t have the lowest price on every item we sell when compared to our surfeit of competitors. My answer is always the same. It’s because Hiller’s gives you genuine value in ways nobody else does.
The real essence of value is the tradeoff between the benefits a customer receives and the price he or she pays for it. And in life as we all know a picture is worth a thousand words.
Need we say more?